PRIVACY POLICY

Last Updated: November 24, 2025

IMPORTANT NOTICE REGARDING TEXT MESSAGING & OPT-IN DATA

Graeham Watts ("we," "us," or "our") does not share customer opt-in information — including phone numbers and consent records — with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct real estate services. All text messaging originator opt-in data and consent records are kept strictly confidential. No mobile opt-in information will be shared with third parties for marketing or promotional purposes. All opt-out requests are processed in real time.

1. INTRODUCTION

Welcome to graehamwatts.com (the "Website"), operated by Graeham Watts ("we," "us," or "our"), a licensed real estate professional in the State of California (DRE License #01466876). We are committed to protecting the privacy and security of your personal information.

This Privacy Policy describes how we collect, use, share, and protect the personal information of visitors to our Website and users of our services. This policy has been developed to comply with applicable privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Telephone Consumer Protection Act (TCPA). By using our Website and services, you agree to the collection and use of information in accordance with this policy.

2. INFORMATION WE COLLECT

We collect information that identifies, relates to, or could reasonably be linked with a particular consumer or household ("Personal Information"). We may collect this information in several ways:

Identifiers

Real name, email address, phone number, postal address, IP address — collected directly from you (e.g., through forms, AI agent interactions) or automatically from your device.

Customer Records Information

Name, address, phone number, financial information (e.g., for pre-qualification) — collected directly from you.

Protected Classification Characteristics

Age, marital status, gender (only if voluntarily provided for specific services such as loan applications) — collected directly from you.

Commercial Information

Records of properties viewed, saved searches, transaction history, purchasing or selling interests — collected directly from you and automatically from your use of our Website and IDX services.

Internet or Network Activity

Browsing history, search history, interaction with our Website, emails, and advertisements — collected automatically from your device via cookies and tracking pixels.

Geolocation Data

General location (e.g., city/state from IP address) or precise location if you grant permission — collected automatically from your device.

Audio and Electronic Information

Recordings and transcripts of calls with our AI Voice Agent or other staff for quality assurance and service delivery — collected directly from you during phone interactions.

SMS Opt-In Data

When you provide your phone number and consent to receive SMS communications, we collect and store your opt-in record, including the timestamp of consent, the specific checkbox or method used to opt in, and the phone number provided. This data is used solely to deliver the messaging program you have consented to. This opt-in data is never shared with third parties for marketing or promotional purposes.

Inferences

Profiles reflecting your preferences, characteristics, and interests related to real estate — derived from your activity and information you provide.

3. HOW WE USE YOUR INFORMATION

We use your Personal Information for the following purposes:

- To provide real estate services: To help you buy, sell, or lease property, including providing property alerts, market analysis, and facilitating transactions.

- To communicate with you: To respond to your inquiries and provide information via email, SMS/text messages, phone calls, and our AI Voice Agent. All communications are managed through our CRM and marketing automation platform.

- To personalize your experience: To customize content, property recommendations, and marketing messages based on your interests and activities.

- For marketing and advertising: To send you newsletters, promotional materials, and other information that may be of interest to you. You may opt out at any time.

- To operate and improve our Website: To analyze website usage, improve our services, develop new features, and ensure the security of our platform.

- To comply with legal obligations: To meet our requirements under the California Department of Real Estate, federal fair housing laws, TCPA, and other applicable regulations.

4. SMS MESSAGING PROGRAM & COMPLIANCE

Program Description

This messaging program sends appointment confirmations, home valuation updates, market information, and service-related communications to clients who have explicitly opted in via a consent checkbox on our website scheduling or contact forms.

Opt-In Consent

We collect your explicit consent through a dedicated opt-in checkbox on our website forms. Consent to receive SMS communications is never implied from general form submission and is not a condition of purchasing any property or service. We maintain timestamped records of all opt-in actions in compliance with TCPA requirements.

Opt-Out Instructions

You may opt out of our SMS messaging program at any time by replying STOP to any message you receive from us. Upon sending STOP, you will receive a final confirmation message and your number will be immediately unsubscribed. You will not receive further messages unless you re-opt-in.

Help & Support

Reply HELP to any message for assistance, or contact us directly at [email protected] or +1 (650) 308-4727 during business hours.

Message Frequency & Rates

Message frequency varies based on your service activity and communication preferences. Message and data rates may apply depending on your mobile carrier and plan.

Data Sharing

We do not share your phone number, opt-in records, or SMS consent data with any third parties for marketing or promotional purposes. Your opt-in information is used solely to deliver the messaging program you have consented to. SMS aggregators who provide messaging infrastructure services on our behalf are contractually prohibited from using your data for any other purpose.

Carrier Compliance

Our SMS program operates in compliance with all applicable carrier guidelines, TCPA regulations, and CTIA messaging standards. Carriers are not liable for delayed or undelivered messages.

5. HOW WE SHARE YOUR INFORMATION

We do not sell your Personal Information. We may share your information with third parties only as described below:

Service Providers

We share information with third-party vendors that perform services on our behalf, including our CRM and marketing automation platform for forms, scheduling, email, SMS, and AI-powered communication services; IDX Broker for MLS property listings; cloud service providers for data hosting; and analytics providers for website usage analysis.

Real Estate Partners (With Your Consent)

With your explicit consent, we may share your information with trusted transaction partners such as mortgage lenders, title companies, inspectors, and referring agents to facilitate your real estate transaction.

Legal and Law Enforcement

We may disclose your information if required by law or in the good-faith belief that such action is necessary to comply with a legal obligation, protect our rights or property, or protect the personal safety of users or the public.

No mobile opt-in information, phone numbers, or SMS consent records will be shared with any third parties for marketing or promotional purposes under any circumstances.

6. YOUR CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

As a California resident, you have the following rights regarding your Personal Information:

- Right to Know: Request disclosure of what Personal Information we collect, use, disclose, and share.

- Right to Delete: Request deletion of your Personal Information, subject to certain exceptions.

- Right to Correct: Request correction of inaccurate Personal Information we maintain about you.

- Right to Opt-Out of Sale/Sharing: Opt out of any "sale" or "sharing" of your Personal Information, including for cross-context behavioral advertising. Use the "Do Not Sell or Share My Personal Information" link on our Website.

- Right to Limit Use of Sensitive Personal Information: Limit our use of sensitive personal information to what is necessary to perform the services you requested.

- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise your rights, email us at [email protected] or call +1 (650) 308-4727. Only you, or a person registered with the California Secretary of State that you authorize, may make a verifiable consumer request related to your Personal Information.

7. DATA SECURITY AND RETENTION

We implement reasonable administrative and technical security measures to protect your Personal Information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure.

We will retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, provide our services, resolve disputes, and comply with our legal and contractual obligations.

8. CHILDREN'S PRIVACY

Our Website and services are not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children under 16. If we become aware that we have collected Personal Information from a child under 16, we will take steps to delete such information promptly.

9. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to analyze site traffic and user behavior, remember your preferences, and improve website functionality and user experience. You may control cookie settings through your browser preferences. Disabling certain cookies may affect the functionality of our Website.

10. THIRD-PARTY LINKS

Our Website may contain links to third-party websites such as mortgage lenders, title companies, or government agencies. We are not responsible for the privacy practices or content of those sites and encourage you to review their individual privacy policies.

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. We encourage you to review this policy periodically.

12. CONTACT US

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us:

Graeham Watts

Intero Real Estate

2085 E Bayshore Rd #51247

East Palo Alto, CA 94303

Email: [email protected]

Phone: +1 (650) 308-4727

DRE License #: 01466876

Website: www.graehamwatts.com

By using our website and services, you consent to this Privacy Policy and our Terms and Conditions.

Graeham Watts | Copyright 2025