PRIVACY POLICY

Last Updated: November 24, 2025

1. INTRODUCTION

Welcome to graehamwatts.com (the "Website"), operated by Graeham Watts ("we," "us," or "our"), a licensed real estate professional in the state of California. We are committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, share, and protect the personal information of visitors to our Website and users of our services.

This policy has been developed to comply with applicable privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). By using our Website and services, you agree to the collection and use of information in accordance with this policy.

2. INFORMATION WE COLLECT

We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household ("Personal Information"). We may collect this information in several ways:

IDENTIFIERS: Real name, email address, phone number, postal address, IP address. We collect this directly from you (e.g., through forms, AI agent interactions) or automatically from your device.

CUSTOMER RECORDS INFORMATION: Name, address, phone number, financial information (e.g., for pre-qualification). We collect this directly from you.

PROTECTED CLASSIFICATION CHARACTERISTICS: Age, marital status, gender (only if voluntarily provided for specific services like loan applications). We collect this directly from you.

COMMERCIAL INFORMATION: Records of properties viewed, saved searches, transaction history, purchasing or selling interests. We collect this directly from you and automatically from your use of our Website and IDX services.

INTERNET OR NETWORK ACTIVITY: Browsing history, search history, interaction with our Website, emails, and advertisements. We collect this automatically from your device via cookies and tracking pixels.

GEOLOCATION DATA: General location (e.g., city/state from IP address) or precise location if you grant permission. We collect this automatically from your device.

AUDIO AND ELECTRONIC INFORMATION: Recordings and transcripts of calls with our AI Voice Agent ("Jess") or other staff for quality assurance and service delivery. We collect this directly from you during phone interactions.

INFERENCES: Profiles reflecting your preferences, characteristics, and interests related to real estate. We derive this from your activity and information you provide.

3. HOW WE USE YOUR INFORMATION

We use your Personal Information for various business and commercial purposes, including:

TO PROVIDE REAL ESTATE SERVICES: To help you buy, sell, or lease property, including providing property alerts, market analysis, and facilitating transactions.

TO COMMUNICATE WITH YOU: To respond to your inquiries and provide information via email, SMS/text messages, phone calls, and our AI Voice Agent. All communications are managed through our Customer Relationship Management (CRM) platform, GoHighLevel.

TO PERSONALIZE YOUR EXPERIENCE: To customize content, property recommendations, and marketing messages based on your interests and activities.

FOR MARKETING AND ADVERTISING: To send you newsletters, promotional materials, and other information that may be of interest to you. You may opt out of receiving these communications at any time.

TO OPERATE AND IMPROVE OUR WEBSITE: To analyze website usage, improve our services, develop new features, and ensure the security of our platform.

TO COMPLY WITH LEGAL OBLIGATIONS: To meet our legal and regulatory requirements, such as those mandated by the California Department of Real Estate and federal fair housing laws.

4. HOW WE SHARE YOUR INFORMATION

We do not sell your Personal Information in the traditional sense. However, we may share your information with third parties for business purposes as described below:

SERVICE PROVIDERS: We share information with third-party vendors that perform services on our behalf. This includes GoHighLevel (GHL), our website, CRM, and marketing automation platform. GHL processes your data on our behalf to provide forms, scheduling, email, SMS, and AI-powered communication services. We also share information with IDX Broker, our Internet Data Exchange (IDX) provider, which displays property listings from the Multiple Listing Service (MLS). Your interactions with these listings are subject to the IDX provider's privacy policy. We also use cloud service providers for data hosting and storage, and analytics providers to understand our website traffic and user behavior.

REAL ESTATE PARTNERS (WITH YOUR CONSENT): With your explicit consent, we may share your information with trusted partners to facilitate your transaction, such as mortgage lenders, title companies, inspectors, and referring real estate agents.

LEGAL AND LAW ENFORCEMENT: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, or protect the personal safety of users or the public.

5. YOUR CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

As a California resident, you have specific rights regarding your Personal Information. This section describes your CCPA/CPRA rights and explains how to exercise them.

RIGHT TO KNOW: You have the right to request that we disclose what Personal Information we collect, use, disclose, and share.

RIGHT TO DELETE: You have the right to request the deletion of your Personal Information that we have collected, subject to certain exceptions (e.g., to complete a transaction or comply with a legal obligation).

RIGHT TO CORRECT: You have the right to request the correction of inaccurate Personal Information that we maintain about you.

RIGHT TO OPT-OUT OF SALE/SHARING: You have the right to opt out of the "sale" or "sharing" of your Personal Information. While we do not sell data for monetary value, this may include sharing for cross-context behavioral advertising. You can exercise this right by clicking the "Do Not Sell or Share My Personal Information" link on our Website.

RIGHT TO LIMIT USE OF SENSITIVE PERSONAL INFORMATION: You have the right to limit our use and disclosure of sensitive personal information (e.g., financial data) to that which is necessary to perform the services you requested.

RIGHT TO NON-DISCRIMINATION: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

HOW TO EXERCISE YOUR RIGHTS:

To exercise your rights, please submit a verifiable consumer request to us by:

Emailing us at: [email protected]

Calling us at: +1 (650) 308-4727

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your Personal Information.

6. DATA SECURITY AND RETENTION

We implement reasonable security measures to protect your Personal Information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure.

We will retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, provide our services, resolve disputes, and comply with our legal and contractual obligations.

7. CHILDREN'S PRIVACY

Our Website and services are not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children under 16. If we become aware that we have collected Personal Information from a child under 16, we will take steps to delete such information.

8. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

9. CONTACT US

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Graeham Watts

Intero Real Estate

2085 E Bayshore Rd #51247

East Palo Alto, CA 94303

Email: [email protected]

Phone: +1 (650) 308-4727

DRE License #: 01466876